Matchbox Number 17 Daimler Fleetline DMS "The Londoner"

Lesney Matchbox code 1 and 2 models
(Models labeled in Lesney Matchbox factories)

Variations - My objective with this listing is to show the different colours and liveries. It is not my intention to list casting, wheel and base colour variations for every model.

Swinging London - Red- General release 1972 - 1974
Swinging London - Chrome - originally issued as part of the Giftware Series of Ceramic Ashtrays and Pen Stands
Preston Merchant Guide - Red - issued 1972
Berger Paint - Red - General release 1973 - 1976
Berger Paint - Cream and brown
Berger Paints - Chrome - originally issued as part of the Giftware Series of Ceramic Ashtrays and Pen Stands
Berger Paint - Silver
Berger Paint - Orange
Berger Paint - Red and White - Brazilian Issue
Berger Paint - Blue and White - Brazilian Issue
Berger Paint - Red and Yellow - Brazilian Issue
Impel 73 Trade Fair - Red - Issued 1973. This was used to promote a trade fair held in Doncaster Yorkshire every 3 years.
The Baron of Beef - Red - Issued 1973 - UK promotional model
The Baron of Beef - White and Red - Issued in UK. Very unusual authentic factory produced promotional model
Stay at the London Hilton/ Stay at the Kensington Hilton - Red - Issued 1973. One side has the label "Stay at the London Hilton", the other side has the label "Stay at the London Hilton".
Sellotape Packaging Systems/ Sellotape 61108-9 - Red - Issued 1973 in Ireland. On one side has the label "Sellotape Packaging Systems" while the other side has Sellotape's Ireland telephone number.
Sellotape Electrical Tape/ Sellotape 01-952-2345 - Red - Issued 1973 UK. On one side has the label "Sellotape Electrical Tapes" while the other side has Sellotape's London telephone number.
Sellotape Selbstklebebander - Red - Issued 1973 in German. This model had the same labels each side.
Charbonnier wine - Red - Issued 1973
Chambourcy Yogurt - Red - Issued 1973 in France
Typhoon Puts the T in Britain - Red - Issued 1974 in UK
Barclays Bank - Red - Issued 1974 in UK
Esso - Red - Issued 1975 UK. In the UK there was a severe paper shortage and the usual labels placed on general issue models could not be sourced. Matchbox had an excess of ESSO labels left over from their long since deleted number 74 Daimler Bus so these were used for a short time as a stop gap.
Selfridge - Red - Issued 1975 UK. This model was apparently only sold through Selfridges Department Store.
No Image Available
Aviemore/Santa Claus Land - Red - Issued 1976 UK. This model was made for the Scottish skiing resort. On one side has the label "Aviemore Centre" while the other side has "Santa Claus Land".
Borregard Paper - Red - Issued 1973 in Austria
No Image Available
I.C.P. Interchemicals & Plastics - Red - Issued 1973 in Brazil

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